Blog
SEO and marketing
SEO, answer engine optimization (AEO), generative engine optimization (GEO), local search, ads and email for growing businesses.
- Answer Engine Optimization (AEO): How to Get Your Business Cited in AI AnswersAnswer engine optimization explained: what AEO is, how it differs from SEO, and the structure, schema and checks that help AI Overviews and assistants cite you.
- Generative Engine Optimization (GEO): Getting Your Brand Into ChatGPT, Gemini and PerplexityGenerative engine optimization in practice: how ChatGPT, Gemini and Perplexity pick sources, AI crawler access, llms.txt, entity consistency and measurement.
- Local SEO: Google Business Profile Optimization Step by StepGoogle Business Profile optimization step by step for 2026: verification, categories, service areas, reviews and the local SEO checklist behind map rankings.
- Technical SEO Audit Checklist for 2026A technical SEO audit checklist for 2026: crawl errors, indexing issues, canonicals, redirects, Core Web Vitals and JavaScript, in the order to fix them.
- Schema Markup for Small Business Websites: What to Add FirstSchema markup for small business websites in priority order: LocalBusiness, Organization, WebSite, breadcrumbs and products, with JSON-LD tips and tests.
- International SEO: Ranking in the US, UK, Australia and Canada From One WebsiteInternational SEO for English-speaking markets: hreflang, ccTLD vs subfolder vs subdomain, and the currency, spelling and tax details each version needs.
- Google Ads vs SEO: Where Should a Small Business Spend First?Google Ads vs SEO for a small business in 2026: costs, speed, how to work out a break-even click price, and how to split a small marketing budget.
- B2B Content Marketing for IT and Professional Services FirmsB2B content marketing for IT and professional services firms: what to publish, how to get experts to contribute, and how to measure it in pipeline, not pageviews.
- Email Marketing for Small Businesses: Consent, Deliverability and Your First CampaignsEmail marketing for small business in 2026: double opt-in, SPF, DKIM and DMARC, Gmail and Yahoo sender rules, spam laws by country and your first campaigns.